The Entrepreneurship Undergraduate Program once again held a Student Enhancement Program, combined with an industrial visit, on Tuesday, April 14, 2026. The event took place at SOE ART, a creative local denim bag production company known for its unique and highly artistic designs.

SOE ART is a local bag brand from Lamongan that promotes denim-based products using various creative techniques such as ecoprinting, washing, and tie-dye, resulting in exclusive and high-quality products. In addition to its business orientation, SOE ART also envisions itself as a sociopreneur, creating social impact through empowering the surrounding community.

The event featured SOE ART's owner, Rima Yuni Fididayanti, who shared her entrepreneurial experiences with the students. In the main session, she shared her entrepreneurial journey, from starting a business from scratch to developing a widely recognized local brand. In her presentation, Rima explained that her business began with a desire to be independent and prove her abilities through business. She started with small-scale sales and eventually ventured into producing her own bags, featuring signature handmade knitting and embroidery, which later evolved into high-value denim products.

Through a storytelling approach, students gain real-world insights into the process of building a business, overcoming challenges, and the importance of innovation and consistency in brand development. Furthermore, they are invited to observe firsthand the production process and business management implemented at SOE ART.

This Student Enhancement Program is expected to improve student competency, particularly in understanding entrepreneurial practices directly in the field. Through these industry visits, students gain not only theory but also real-world experience that can inspire them to build their own businesses in the future. [KWU-Red]