Lamongan, June 2, 2025

Students of the Entrepreneurship Study Program at the University of Muhammadiyah Lamongan (UMLA) conducted a practical lecture in the Business Model Creation course, focusing on developing and understanding the Business Model Canvas (BMC). This activity took place in a classroom at the Faculty of Economics and Business and was attended by second-semester students.

The Business Model Canvas is a strategic tool used to comprehensively map and develop business models. In this activity, students were asked to identify and compile the nine main elements of the BMC: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

The lecturer in charge of the course, Dr. Rafikah, explained that this practical exercise is an important part of the experiential learning implemented in the Entrepreneurship Study Program.

"We want students to not only understand the theory but also be able to apply it directly. The Business Model Canvas helps them see the complete picture of the business ideas they are designing," said Dr. Rafikah. Rafikah Students were divided into small groups and asked to create a Business Model (BMC) based on their business ideas. These ideas ranged from innovative culinary businesses and app-based services to environmentally friendly products that meet the needs of the local community. One of the participating students, Akbar, stated that this practice was very helpful in developing a comprehensive business strategy.

"Using the BMC makes it easier for us to develop a business plan, from identifying the target market to determining operational costs," he said. This activity is part of Muhammadiyah University of Lamongan's efforts to produce creative, innovative graduates who are ready to face the challenges of the business world. [Kwu-Red]