Lamongan, September 25, 2025 — The Entrepreneurship Study Program, Faculty of Economics and Business, Muhammadiyah University of Lamongan (UMLA), successfully held an Entrepreneurship Expert Lecture themed "Becoming a Superior Businessperson: Sharing Insights and Experiences from Trusted Business Practitioners" on Thursday, September 25, 2025. This event was a follow-up to the signing of a Memorandum of Understanding (MoU) and a previous visit between the UMLA Entrepreneurship Study Program and the Tangan Di Atas (TDA) Community.

The event featured five experienced business practitioners from TDA, operating in various business sectors such as Food and Beverage (FnB), palm oil, and children's toys, as well as the owner of a well-known delivery business in Lamongan, Cak Ed. The practitioners shared their insights, firsthand experiences, and strategies for addressing real-life challenges in the world of entrepreneurship.

UMLA Entrepreneurship Study Students Gain Practical Insights from TDA Practitioners. This expert lecture was attended by students from the UMLA Entrepreneurship Study Program, who enthusiastically absorbed the knowledge and experience of these practitioners. The Head of the UMLA Entrepreneurship Study Program stated that this activity aims to provide applicable and relevant learning for today's business world. "We hope this session will motivate students to become resilient, innovative businesspeople, and ready to face the dynamics of modern business," he said. This activity also strengthens synergy and collaboration between the academic world and the business practitioner community through the TDA, opening up opportunities for broader collaboration in the future [Kwu-Ed].